Seth Godin explains “The Reality of Chasing Pop”

I've been reading Seth Godin's Marketing micro-posts for years. Every so often he writes something in very few words that is absolutely true. I've reposted a particularly good one below. I need not say any more. This man knows what he's talking about. When I read it, I thought to myself, well, that's the way … Continue reading Seth Godin explains “The Reality of Chasing Pop”